Adobe Robber Barons

Not only is this insulting, there is a glaring typo in it. This is due to the weakening pound to dollar exchange rate. However, there is no predicting what the pound will do in the next 12 months. If it strengthens, will Adobe reduce their price? No.

Here is the email from Adobe, Robber Barons Inc.

We hope you are enjoying your subscription to the world-class products and services Adobe provides to help you do your best work. We wanted to share some important information about your renewal price. As part of doing business globally, Adobe monitors currency exchange rates in order to make adjustments to our pricing up or down as needed. You may be aware that currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 6 March 2017.

The current price of Adobe InDesign CC will change to £16.85 per month incl. VAT on 6 March 2017. As an Adobe InDesign CC subscriber, the price for your subscription won’t be impacted during your current subscription term. However, at the time of your renewal, which is scheduled for 25 December 2017, your price will change to reflect the then current local currency price.

We’ll be sure to send you a reminder email with your new renevewal [SIC] price as your renewal date gets closer. Thank you for being a valued customer. We look forward to continuing to provide you with the latest innovations from Adobe as part of your subscription.